Increasing the opt-in subscribers to your email list is not rocket science; if you take the right steps at the right time, there’s no reason why you shouldn’t be able to boost your subscriber numbers. The three proven tips given below will help you increase the number of people that subscribe to you list.
Have Your Opt-in Form Above the Fold: A minor change in where your opt-in form is placed can increase the number of subscribers to your email list. Be sure to put the opt-in form above the fold on your web page so your visitors don’t have to search to find it. Many webmasters and bloggers make the mistake of tucking their subscription form somewhere below, which actually brings down their conversion rate. New visitors to your website will focus on the beginning of the page rather than the end of it. You may find you double the number of subscribers to your list if you place the form above the fold. Don’t ignore this tip thinking it’s insignificant because in the long run you’ll realize that it’s the small things that matter the most.
The Scarcity Appeal: If you’re offering some kind of an incentive to get more subscribers to your list, then you should try out the scarcity tactic; it’s really simple to apply and can dramatically boost your opt-in rate. All you have to do is tell your potential subscribers that there will the amount of people that will have access to the incentive will be limited. However, for this to work, your incentive needs to be a highly valuable or else the scarcity tactic can actually backfire. If done right, you will see that a large number of people won’t want to miss the opportunity and will jump on your offer.
Using Mini-Forms On Each Page: Just having your ‘Subscribe Now’ form on the first page of your blog or website isn’t going to be enough. To move beyond the rest you need to have every content page on your site include a mini-form. One example of this is if you are a blogger you can put a mini-form at the bottom of your posts, a tactic used by most of the top bloggers to grab new subscribers, which must mean it works. The sidebar of your blog is where you can include your opt-in box so it is visible to your visitor on every page.
Remember that even a small change to your subscription form can create a big change in your conversion rates. Its important to test on a continuous basis if you want to improve your results and add more of the targeted opt-in subscribers on your list.
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